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Index › Onboarding and employee experience › Giving & volunteering › Bright Funds vs Groundswell
Employee giving and volunteering · October 2026 Edition

Bright Funds vs Groundswell

Five of fourteen models named Bright Funds first on the direct prompt; three named Groundswell. Bright Funds was named by ten of the fourteen models and Groundswell by eleven and Bright Funds carries 16 labels and Groundswell 20, so the shares are not directly comparable.

Bright Funds

accepted challenger

Named in one category this edition.

Groundswell

accepted challenger

Named in one category this edition.

First-choice share8%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 10; printed, not drawn.
Labels1620A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Bright Funds reading right to left. Rank and label count are printed, not drawn.Uncommon Giving was named alongside these two in ten of the fourteen direct answers. Millie vs Bright Funds · Millie vs Groundswell · Selflessly vs Bright Funds

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee giving and volunteering page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Bright FundsFirst choices, of fourteen modelsGroundswell
Direct53
Paraphrase00
Comparative00
Budget-constrained001 against Groundswell
Scale-constrained01
Negative021 against Bright Funds
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Bright Funds and Groundswell were named in the same answer twelve times, of the 26 answers naming Bright Funds and the 86 naming Groundswell. In those answers Groundswell took the first choice four times and Bright Funds one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Bright Funds and Groundswell stood in it.
ModelDirectBFParaphraseBFComparativeBFBudget-constrainedBFScale-constrainedBFNegativeBF
Claude Haiku 4.5BF
GPT-5.4 mini
Gemini 3.5 FlashBFBFBFBFBF
Perplexity Sonar
Grok 4.1 Fast
Mistral SmallBF
DeepSeek V4 FlashBF
Llama 4 MaverickBF
Qwen 3.7 FlashBF
Kimi K2
GLM 4.7 FlashXBF
MiniMax M2.5BFBF
GPT-6 Luna
Muse Glimmer 30BBF
BF Bright Funds GroundswellBF first choiceBF named as an alternativeBF argued againstblank: not namedEach cell is one answer, Bright Funds on the left and Groundswell on the right.

The direct prompt

The plain question, one answer per model, grouped by where Bright Funds and Groundswell stood in it.

Bright Funds first, Groundswell not the choice

5 of 14 modelsGroundswell was named in the answer but not as the choice, or not at all.
Mistral SmallBright Funds alternatives: Uncommon Giving, VolunteerLocal
Llama 4 MaverickBright Funds alternatives: Guideflow, Uncommon Giving
GLM 4.7 FlashXBright Funds alternatives: Uncommon Giving
MiniMax M2.5Bright Funds, Uncommon Giving alternatives: Millie, OnHand
Muse Glimmer 30BBright Funds, Uncommon Giving

Groundswell first, Bright Funds an alternative

3 of 14 modelsBright Funds was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashGroundswell alternatives: Bright Funds, Deed, Millie, Uncommon Giving
DeepSeek V4 FlashGroundswell, Millie alternatives: Bright Funds, OnHand, Selflessly, Uncommon Giving
Kimi K2Groundswell, Millie alternatives: Alaya, OnHand, YourCause

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Uncommon Giving alternatives: Bright Funds, Groundswell, Millie

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniBonterra alternatives: Benevity Enterprise Impact Platform
Perplexity SonarMillie alternatives: Percent Pledge, Uncommon Giving
Grok 4.1 FastMillie alternatives: Goodera, Selflessly, Uncommon Giving
Qwen 3.7 FlashBenevity Enterprise Impact Platform, Social Cues alternatives: Goodchange, Salesforce Nonprofit Cloud
GPT-6 LunaSelflessly alternatives: Benevity Enterprise Impact Platform, Millie, YourCause

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Bright Funds2%#– of 11
Groundswell2%#5 of 11
The full small business standing →
Mid-marketThe figures above
Bright Funds leads by two points.
Bright Funds8%#4 of 10
Groundswell7%#5 of 10
The full mid-market standing →
Enterprise
The order flips: Groundswell leads at enterprise.
Groundswell4%#4 of 11
Bright Funds0%#– of 11
The full enterprise standing →

What the models said about Bright Funds

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Nonprofit Confusion & Onboarding Friction... Basic and Slow UI” Gemini 3.5 Flash · negative prompt · soft negative
“Bright Funds stands out as the top choice due to its focus on impact, ease of use, and alignment with corporate social responsibility goals” Mistral Small · direct prompt · first choice
“The best employee giving and volunteering platform for a mid-market B2B company is Bright Funds” Llama 4 Maverick · direct prompt · first choice
“I'd suggest starting with Bright Funds or Uncommon Giving” MiniMax M2.5 · direct prompt · first choice

What the models said about Groundswell

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Platforms like Groundswell or Selflessly (~$2–$4.50+/user/month or $4,500+/year) add giving but exceed tight budgets.” Grok 4.1 Fast · budget prompt · soft negative
“Groundswell: A modern, mobile-first platform built specifically to make enterprise-grade giving and DAFs accessible to mid-market companies. Very low administrative burden.” Gemini 3.5 Flash · scale prompt · first choice
“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · negative prompt · first choice
“positioned specifically as a Benevity alternative, addressing fragmentation and disbursement concerns” DeepSeek V4 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.