# Profit.co: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 39 judge labels across 2 categories by 14 of 14 models. Page: https://hr-ai-index.com/vendors/profit-co/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Goals and OKRs | 7% | 5 | 9% | 34 |
| Performance management | 4% | 8 | 0% | 5 |

## What the models said for it

- "Choose Profit.co if you want a dedicated OKR platform with no user limits on the free plan" (Kimi K2, Goals and OKRs)
- "permanently free with unlimited OKRs and users, which makes it the strongest no-cost option" (GPT-5.4 mini, Goals and OKRs)
- "Best Overall (Free for up to 5 users): Profit.co ... Profit.co is the strongest option." (GLM 4.7 FlashX, Goals and OKRs)
- "Profit.co if you want completely free with no limitations" (MiniMax M2.5, Goals and OKRs)

## And against it

- "The platform feels slow, basic operations like bulk editing goals require too many clicks, the UI is cluttered" (Claude Haiku 4.5, Goals and OKRs)
- "Some reviewers note a slow, cluttered UI despite robust features." (Kimi K2, Goals and OKRs)
- "UI can be cluttered and slower" (DeepSeek V4 Flash, Goals and OKRs)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Performance management: 0% to 4%, +4. Inside the floor by 9 points · rank 15 → 8 of 85.
- Goals and OKRs: 7% to 7%, +2. Inside the floor by 11 points · rank 6 → 5 of 68.

## In its own words

What Profit.co's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered Strategy Execution Platform (https://profit.co/)
- For: organizations (https://profit.co/)
- Price stated: Pricing is based on the number of users and modules included in your plan. (https://profit.co/)
- Free plan or trial: free 30-day trial with full feature access and no credit card required (https://profit.co/)
- Integrations claimed: 100 (https://profit.co/); 80 (https://www.profit.co/pricing) (pages disagree)
- Certifications: SOC 2 Type II, ISO 27001:2022, HIPAA, GDPR, SOC 2
- Hosting: US, EU, Middle East, KSA, multi-region, on-premises
- Customers named: TOYOTA Connected India Pvt Ltd, Intuitive Surgical, Tata Elxsi, REHAU Americas, Deriv, SunTec Business Solutions, Lead Forensics, GovTech Singapore

## What it publishes

Every page profit.co exposes, read 2026-09-29: 2871 addresses. By kind, pages and the last 90 days:

- blog: 1636 pages, 0 in the last 90 days, latest undated
- case study: 119 pages, 0 in the last 90 days, latest 2026-05-28
- webinar or virtual event: 77 pages, 0 in the last 90 days, latest 2026-03-03
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 40 pages, 6 in the last 90 days, latest 2026-09-02
- comparison: 167 pages, 19 in the last 90 days, latest 2026-09-21
- template or tool: 6 pages, 1 in the last 90 days, latest 2026-07-07
- glossary or explainer: 114 pages, 13 in the last 90 days, latest 2026-09-25
- podcast or video: 1 pages, 0 in the last 90 days, latest 2023-03-24
- news or press: 2 pages, 1 in the last 90 days, latest 2026-09-03
- Recent: 2026-09-25 glossary or explainer: What is goal alignment software https://www.profit.co/blog/performance-management/what-is-goal-alignment-software
- Recent: 2026-09-22 glossary or explainer: What is an okr tool definition features how it works https://www.profit.co/blog/okr-university/what-is-an-okr-tool-definition-features-how-it-works
- Recent: 2026-09-21 comparison: Profit co vs bsc designer which balanced scorecard tool is right for strategy leaders https://www.profit.co/blog/balanced-scorecard/profit-co-vs-bsc-designer-which-balanced-scorecard-tool-is-right-for-strategy-leaders
- Recent: 2026-09-18 glossary or explainer: What is strategic portfolio management and why most project investments miss the point https://www.profit.co/blog/ppm-fundamentals/what-is-strategic-portfolio-management-and-why-most-project-investments-miss-the-point
- Recent: 2026-09-18 glossary or explainer: What is project prioritisation why most teams get it wrong https://www.profit.co/blog/ppm-fundamentals/what-is-project-prioritisation-why-most-teams-get-it-wrong
- Recent: 2026-09-18 glossary or explainer: What is portfolio governance a framework for strategic project decisions https://www.profit.co/blog/ppm-fundamentals/what-is-portfolio-governance-a-framework-for-strategic-project-decisions

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.