# Human Interest alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 178 of the 252 answers in the 1 category where Human Interest holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/human-interest/alternatives/

## Named instead, most often (every category and segment added)

- Fidelity Investments: 27
- Fidelity Advantage 401: 24
- ADP Retirement Services: 15
- Vanguard: 12
- Empower Retirement: 8
- Guideline: 8

## 401(k) providers

**Small business**: 44 of 84 answers did not name Human Interest (Human Interest is #2 of 9 at 15%).

- Fidelity Advantage 401: first choice in 9 of those 44
- Guideline: first choice in 5 of those 44
- ADP Retirement Services: first choice in 4 of those 44
- Vanguard: first choice in 2 of those 44
- ADP Starter-k Complete: first choice in 1 of those 44
- Betterment at Work: first choice in 1 of those 44
- Employee Fiduciary: first choice in 1 of those 44
- Fidelity Investments: first choice in 1 of those 44

**Mid-market**: 58 of 84 answers did not name Human Interest (Human Interest is #1 of 12 at 20%).

- ADP Retirement Services: first choice in 6 of those 58
- Fidelity Advantage 401: first choice in 6 of those 58
- Fidelity Investments: first choice in 6 of those 58
- Vanguard: first choice in 6 of those 58
- Empower Retirement: first choice in 3 of those 58
- Guideline: first choice in 3 of those 58
- ADP 401(k) Premier: first choice in 1 of those 58
- Charles Schwab: first choice in 1 of those 58

**Enterprise**: 76 of 84 answers did not name Human Interest (Human Interest is #5 of 11 at 7%).

- Fidelity Investments: first choice in 20 of those 76
- Fidelity Advantage 401: first choice in 9 of those 76
- ADP Retirement Services: first choice in 5 of those 76
- Empower Retirement: first choice in 5 of those 76
- Vanguard: first choice in 4 of those 76
- Alight: first choice in 2 of those 76
- T. Rowe Price: first choice in 2 of those 76
- 401GO: first choice in 1 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.