# Fidelity Investments alternatives: what AI models name instead, October 2026

HR AI Recommendation Index, October 2026 Edition. 209 of the 252 answers in the 1 category where Fidelity Investments holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://hr-ai-index.com/vendors/fidelity-investments/alternatives/

## Named instead, most often (every category and segment added)

- Guideline: 42
- Fidelity Advantage 401: 29
- Human Interest: 19
- ADP Retirement Services: 16
- Vanguard: 14
- Empower Retirement: 6

## 401(k) providers

**Small business**: 81 of 84 answers did not name Fidelity Investments.

- Guideline: first choice in 31 of those 81
- Human Interest: first choice in 10 of those 81
- Fidelity Advantage 401: first choice in 9 of those 81
- ADP Retirement Services: first choice in 4 of those 81
- Vanguard: first choice in 3 of those 81
- ADP Starter-k Complete: first choice in 2 of those 81
- Employee Fiduciary: first choice in 2 of those 81
- ADP Starter 401(k) Complete: first choice in 1 of those 81

**Mid-market**: 68 of 84 answers did not name Fidelity Investments (Fidelity Investments is #4 of 12 at 13%).

- Fidelity Advantage 401: first choice in 11 of those 68
- Guideline: first choice in 9 of those 68
- ADP Retirement Services: first choice in 8 of those 68
- Vanguard: first choice in 7 of those 68
- Human Interest: first choice in 6 of those 68
- Empower Retirement: first choice in 3 of those 68
- ADP 401(k) Premier: first choice in 1 of those 68
- ADP Starter-k Complete: first choice in 1 of those 68

**Enterprise**: 60 of 84 answers did not name Fidelity Investments (Fidelity Investments is #1 of 11 at 37%).

- Fidelity Advantage 401: first choice in 9 of those 60
- ADP Retirement Services: first choice in 4 of those 60
- Vanguard: first choice in 4 of those 60
- Empower Retirement: first choice in 3 of those 60
- Human Interest: first choice in 3 of those 60
- Alight: first choice in 2 of those 60
- Guideline: first choice in 2 of those 60
- T. Rowe Price: first choice in 2 of those 60

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.