# Ethena: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 12 judge labels across 1 categories by 9 of 14 models. Page: https://hr-ai-index.com/vendors/ethena/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Compliance training | 10% | 4 | 0% | 12 |

## What the models said for it

- "Ethena: *Best for modern workforces and tech-forward cultures.* Known for highly engaging, bite-sized, and humorous content." (Gemini 3.5 Flash, Compliance training)
- "If your team lives in Slack / Teams and hates traditional LMS logins: Go with Ethena. It gets the highest completion rates" (Gemini 3.5 Flash, Compliance training)
- "Ethena — Best Overall for Modern B2B Companies... Ethena is likely your best option." (Gemini 3.5 Flash, Compliance training)
- "My Top Recommendation: Ethena" (MiniMax M2.5, Compliance training)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Compliance training: 2% to 10%, +9. Inside the floor by 4 points · rank 8 → 4 of 92.

## In its own words

What Ethena's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Your team of AI compliance agents (https://goethena.com/)
- For: enterprise compliance (https://goethena.com/)
- Price stated: $20 per learner, annually; $50 per learner, annually (https://www.goethena.com/pricing-plans)
- Starting price: 20 (https://www.goethena.com/pricing-plans)
- Integrations claimed: 50 (https://www.goethena.com/pricing-plans); 100 (https://www.goethena.com/platform) (pages disagree)
- Certifications: SOC 2 Type II certified
- Customers named: TriMark USA, Klaviyo, Magic Leap, Zendesk, Netflix, Cedar, Front, Posit

## What it publishes

Every page goethena.com exposes, read 2026-09-29: 1222 addresses. By kind, pages and the last 90 days:

- blog: 585 pages, 6 in the last 90 days, latest 2026-09-11
- case study: 5 pages, 0 in the last 90 days, latest 2025-04-14
- webinar or virtual event: 53 pages, 7 in the last 90 days, latest 2026-10-01
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest 2026-06-22
- comparison: 10 pages, 0 in the last 90 days, latest 2026-05-01
- template or tool: 23 pages, 0 in the last 90 days, latest 2026-03-25
- glossary or explainer: 67 pages, 0 in the last 90 days, latest 2024-10-09
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 webinar or virtual event: Webinar spicy takes part 2 https://www.goethena.com/post/webinar-spicy-takes-part-2
- Recent: 2026-09-30 webinar or virtual event: Webinar comp conversations ai era https://www.goethena.com/post/webinar-comp-conversations-ai-era
- Recent: 2026-09-11 blog: New features coming to hotline case management https://www.goethena.com/post/new-features-coming-to-hotline-case-management
- Recent: 2026-09-08 blog: Where does your hotline sit on the ai maturity curve https://www.goethena.com/post/where-does-your-hotline-sit-on-the-ai-maturity-curve
- Recent: 2026-09-03 webinar or virtual event: Webinar should ai take your hotline calls https://www.goethena.com/post/webinar-should-ai-take-your-hotline-calls
- Recent: 2026-09-02 blog: Disclosures launch https://www.goethena.com/post/disclosures-launch

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.