# Asana: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 23 judge labels across 3 categories by 10 of 14 models. Page: https://hr-ai-index.com/vendors/asana/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Goals and OKRs | 0% | 21 | 33% | 21 |
| Internal communications and intranet | 0% | 60 | 0% | 1 |
| Leave and absence management | 0% | 86 | 100% | 1 |

## What the models said for it

- "If you already live in Asana, don't buy a new tool. Use their native "Goals" module to lower adoption friction." (Qwen 3.7 Flash, Goals and OKRs)
- "It lacks some specific OKR features like confidence scoring or peer review cycles found in dedicated tools." (Qwen 3.7 Flash, Goals and OKRs)
- "If you already use Asana, its built-in goal management could be the most seamless option." (Mistral Small, Goals and OKRs)
- "If your company already uses a project management tool like Notion, Asana, or Trello" (Qwen 3.7 Flash, Goals and OKRs)

## And against it

- ""Not a developer issue tracker, an OKR specialist, or a BI tool — the moment any of those needs dominates, a dedicated product usually wins."; "These tools were never made to help you achieve goals."ance" (Muse Glimmer 30B, Goals and OKRs)
- "tools like Trello, Asana, Jira, Monday.com, or ClickUp to manage leave, but these should generally be avoided" (Qwen 3.7 Flash, Leave)
- "Avoid using these as your *primary* home for OKR tracking" (Qwen 3.7 Flash, Goals and OKRs)
- "Platforms like Asana, ClickUp, monday.com, and similar that tacked on a "goals" object tend to be weak in outcome tracking." (MiniMax M2.5, Goals and OKRs)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Goals and OKRs: 0% to 0%, ±0. Inside the floor by 13 points · rank 19 → 21 of 68.
- Internal communications and intranet: 0% to 0%, ±0. New · not ranked in September 2026 · rank 60 of 86.
- Leave and absence management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 86 of 95.

## In its own words

What Asana's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The OS for human-agent teams (https://asana.com/)
- For: teams (https://asana.com/)
- Price stated: Personal, Starter, Advanced, Enterprise plans (https://asana.com/pricing)
- Starting price: 0 (https://asana.com/pricing)
- Free plan or trial: Free forever (https://asana.com/pricing)
- Integrations claimed: 100 (https://asana.com/pricing)
- Certifications: SOC 2 Type II, SOC 2 (Type 2), SOC 3, GDPR, US State Privacy Laws, ISO/IEC 27001:2022, ISO/IEC 27017:2015, ISO/IEC 27018:2019
- Hosting: Europe, Australia, Japan
- Customers named: COS, Morningstar, The Weather Company, REWE, Indeed, Uber, Pinterest, Airbnb

## What it publishes

Every page asana.com exposes, read 2026-09-29: 15590 addresses. By kind, pages and the last 90 days:

- blog: 1189 pages, 1 in the last 90 days, latest 2026-08-20
- case study: 225 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 12 pages, 0 in the last 90 days, latest 2026-01-16
- report or ebook: 17 pages, 0 in the last 90 days, latest undated
- comparison: 34 pages, 2 in the last 90 days, latest 2026-09-12
- template or tool: 271 pages, 2 in the last 90 days, latest 2026-07-24
- glossary or explainer: 96 pages, 3 in the last 90 days, latest 2026-09-29
- podcast or video: 2 pages, 0 in the last 90 days, latest 2026-01-12
- news or press: 4 pages, 0 in the last 90 days, latest 2026-01-28
- Recent: 2026-09-29 glossary or explainer: Getting started with asana live https://academy.asana.com/getting-started-with-asana-live
- Recent: 2026-09-26 glossary or explainer: What is timeboxing https://asana.com/resources/what-is-timeboxing
- Recent: 2026-09-12 comparison: Okr vs kpi https://asana.com/resources/okr-vs-kpi
- Recent: 2026-08-22 glossary or explainer: What is scope creep https://asana.com/resources/what-is-scope-creep
- Recent: 2026-08-20 blog: Resource leveling https://asana.com/resources/resource-leveling
- Recent: 2026-08-14 comparison: Leadership vs management https://asana.com/resources/leadership-vs-management

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.