# Amazon: how AI models rank it, October 2026

HR AI Recommendation Index, October 2026 Edition. Named in 5 judge labels across 4 categories by 4 of 14 models. Page: https://hr-ai-index.com/vendors/amazon/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| HR AI assistants | 0% | 140 | 100% | 2 |
| AI recruiting assistants | 0% | 84 | 100% | 1 |
| Contingent workforce management | 0% | 105 | 100% | 1 |
| Recruiting CRM and sourcing | 0% | 102 | 100% | 1 |

## And against it

- "Abandoned in 2018 after discovering its résumé-screening AI systematically downgraded women's applications" (Kimi K2, HR AI assistants)
- "have been sued at least 70 times by workers claiming protection under state and federal labor laws" (Claude Haiku 4.5, Contingent workforce man)
- "Amazon developed an AI recruiting tool from 2014-2018 that had to be completely abandoned" (Kimi K2, AI recruiting assistants)
- "Noted for gender bias—its resume screener downgraded women... Avoid similar unproven tools" (Grok 4.1 Fast, HR AI assistants)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- HR AI assistants: 0% to 0%, ±0. Inside the floor by 13 points · rank 106 → 140 of 142.
- AI recruiting assistants: 0% to 0%, ±0. Inside the floor by 13 points · rank 81 → 84 of 90.
- Contingent workforce management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 105 of 121.
- Recruiting CRM and sourcing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 102 of 111.

## In its own words

What Amazon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Spend less. Smile more. (https://amazon.com/)
- For: people who work for Amazon (https://trust.amazon.com)

## What it publishes

Every page amazon.com exposes, read 2026-09-29: 10006 addresses. By kind, pages and the last 90 days:

- blog: 132 pages, 0 in the last 90 days, latest 2024-10-22
- case study: 26 pages, 0 in the last 90 days, latest undated
- conference or event: 21 pages, 0 in the last 90 days, latest 2025-12-10
- report or ebook: 282 pages, 9 in the last 90 days, latest 2026-07-29
- comparison: 1 pages, 0 in the last 90 days, latest 2025-03-25
- template or tool: 20 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 391 pages, 0 in the last 90 days, latest 2025-09-17
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-ca/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-gb/library/guides/media-planning-api-suite
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-ca/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-gb/library/guides/performance-plus-cpa-best-practices

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.