# Coaching platforms: what AI models recommend, October 2026

HR AI Recommendation Index, October 2026 Edition. Asked as "employee coaching platform" and as "digital coaching marketplace", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://hr-ai-index.com/learning/coaching-platforms/

**Standing:** Growthspace leads with 20% of first choices; verdict contested. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Growthspace | 20% | 4% | 23 |
| 2 | Exec | 16% | 0% | 15 |
| 3 | Torch | 11% | 15% | 20 |
| 4 | 15Five | 9% | 0% | 11 |
| 5 | Lattice | 9% | 9% | 11 |
| 6 | Boon Health | 5% | 6% | 16 |
| 7 | Simply.Coach | 5% | 0% | 10 |
| 8 | CoachHub | 4% | 30% | 40 |
| 9 | BetterUp | 4% | 52% | 40 |
| 10 | EZRA | 2% | 9% | 11 |
| 11 | Paperbell | 0% | 0% | 12 |
| 12 | CoachAccountable | 0% | 0% | 12 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Boon Health, Torch; alternatives Avoma, Coachello, Gong, Growthspace
- GPT-5.4 mini: Lattice; alternatives CoachHub, Culture Amp, Torch, Valence
- Gemini 3.5 Flash: Growthspace, Jiminny; alternatives Avoma, Boon Health, Cloverleaf
- Perplexity Sonar: Torch; alternatives Betterworks, Cloverleaf, Lattice
- Grok 4.1 Fast: Lattice; alternatives 15Five, Betterworks, CoachHub, Jiminny
- Mistral Small: Growthspace; alternatives Coachello, Motivosity
- DeepSeek V4 Flash: Growthspace, Lattice; alternatives Betterworks
- Llama 4 Maverick: Torch; alternatives Growthspace, Lattice, Motivosity
- Qwen 3.7 Flash: Lattice; alternatives Growthspace, Motivosity
- Kimi K2: 15Five, Lattice; alternatives Betterworks, CoachHub, Growthspace
- GLM 4.7 FlashX: BetterUp; alternatives CoachHub, Growthspace
- MiniMax M2.5: no first choice; alternatives BetterUp, CoachHub, Growthspace
- GPT-6 Luna: 15Five; alternatives BetterUp, Gong, Mindtickle, Torch
- Muse Glimmer 30B: Torch; alternatives Boon Health, Exec, Growthspace

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- boon-health.com: 36 answers, 54 citations
- paperbell.com: 27 answers, 34 citations
- hr-ai-index.com: 20 answers, 41 citations
- exec.com: 19 answers, 24 citations
- getapp.com: 17 answers, 30 citations
- lakgroup.com: 17 answers, 18 citations
- coachello.ai: 16 answers, 21 citations
- us.fitgap.com: 16 answers, 20 citations

Pages named in the most answers:

- https://boon-health.com/learn/resources/best-enterprise-coaching-platforms (31 answers)
- https://lakgroup.com/best-executive-coaching-platforms-and-software (17 answers)
- https://exec.com/learn/best-leadership-coaching-platforms (17 answers)
- https://paperbell.com/blog/coaching-marketplace (17 answers)
- https://easygenerator.com/en/blog/e-learning/best-enterprise-coaching-platforms (16 answers)
- https://togetherplatform.com/blog/best-online-platforms-for-employee-coaching (15 answers)
- https://getapp.com/hr-employee-management-software/coaching/org/mid-size-business (12 answers)
- https://mesh.ai/buying-guides/employee-coaching-software (12 answers)
- https://zipdo.co/best/employee-coaching-software (11 answers)
- https://freshlearn.com/blog/online-coaching-platforms (10 answers)

## Warned against

- BetterUp: 21 of 40 labels negative. "Platforms with Notable Issues

BetterUp
- Has significant negative reviews (55% negative labels in some analyses...)" (GLM 4.7 FlashX, negative prompt)
- CoachHub: 12 of 40 labels negative. "CoachHub
- Employee concerns include:
  - Low salaries and pay transparency issues
  - Leadership concerns and "gaslighting" in business reviews" (GLM 4.7 FlashX, negative prompt)
- Coaches Console: 3 of 3 labels negative. "the clearest ones to avoid or scrutinize closely are Profi, Coaches Console" (Perplexity Sonar, negative prompt)
- Lurn: 3 of 3 labels negative. "Be especially careful with platforms tied to FTC enforcement actions or refund cases, such as Lurn, which the FTC said used unfounded income claims" (GPT-5.4 mini, negative prompt)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat.
Same leader: Growthspace at 23%.

- Boon Health: 22% to 6%, −16. Cleared the floor by 3 points · rank 2 → 4 of 117.
- Lattice: 2% to 10%, +9. Inside the floor by 4 points · rank 9 → 3 of 117.
- Exec: 13% to 17%, +4. Inside the floor by 9 points · rank 3 → 2 of 117.
- Risely: 4% to 0%, −4. Inside the floor by 9 points · rank 6 → 32 of 117.
- CoachHub: 6% to 2%, −3. Inside the floor by 10 points · rank 5 → 10 of 117.
- Growthspace: 26% to 23%, −3. Inside the floor by 10 points · rank 1 of 117, unchanged.
- BetterUp: 2% to 4%, +2. Inside the floor by 11 points · rank 16 → 9 of 117.
- EZRA: 0% to 2%, +2. Inside the floor by 11 points · rank 85 → 11 of 117.
- Torch: 7% to 6%, −1. Inside the floor by 12 points · rank 4 → 5 of 117.
- Paperbell: 0% to 0%, ±0. Inside the floor by 13 points · rank 18 → 19 of 117.
- CoachAccountable: 0% to 0%, ±0. Inside the floor by 13 points · rank 17 → 20 of 117.
- Kajabi: 0% to 0%, ±0. Inside the floor by 13 points · rank 24 → 23 of 117.

## Record

- Method: https://hr-ai-index.com/methodology/
- Raw judge labels and full responses: https://hr-ai-index.com/data/
- License: CC BY 4.0. Cite as HR AI Recommendation Index, October 2026 Edition, hr-ai-index.com.